Content leadership

$Illustration showing a fractional head of content process from diagnosis and system building to measurable growth and pipeline results.$

Content leadership

What a fractional head of content does in the first 90 days

Tom Martin / May 18, 2026

What should a fractional head of content do in the first 90 days? Here’s a step-by-step breakdown with real deliverables and timelines for B2B SaaS.

$Illustration comparing three content team models: fractional content leadership, content agency support, and in-house content ownership.$

Content leadership

Fractional head of content vs. agency vs. in-house hire

Tom Martin / May 18, 2026

Fractional head of content vs. agency vs. in-house hire: compare costs and decide when each option makes sense for B2B SaaS companies.

$Illustration of a fractional content leadership model with a segmented pie chart connected to content strategy, publishing, promotion, and growth icons.$

Content leadership

What is a fractional head of content?

Tom Martin / May 18, 2026

A fractional head of content gives B2B teams senior content strategy and leadership without the cost of a full-time hire. Here’s how the role works.