Financial rules change constantly.
Your website should keep up.
We monitor regulatory updates affecting VCT, EIS, and Business Relief firms and keep your marketing content accurate and competitive.
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Keep your investment content current
For UK VCT, EIS, and Business Relief firms, content goes out of date fast.
Rates, thresholds, and tax treatment change constantly, but most marketing teams rely on manual checks to spot them. Errors can sit on your website for months, and outdated content costs you credibility.
We build and run tailored systems that spot changes as they happen.
A recent example
When VCT income tax relief was cut from 30% to 20%, the change was announced months before it took effect. Our system flags changes like that the moment they are announced, so your pages update ahead of the deadline, not months later.
How the monitoring system works
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1
Detect Automated
The system monitors RNS and government feeds.
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2
Filter Automated
The system screens updates for relevance to you.
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3
Flag Automated
A cross-check flags what’s now out of date.
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4
Review Human
We decide what needs changing and write it.
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5
Deliver Human
You get paste-ready copy to drop in.
What we monitor
Our monitoring covers more than regulation. The system tracks RNS, the FCA, HMRC, HM Treasury, and more, watching for rate changes, product updates, and portfolio news. Every change is then checked against your website, factsheets, brochures, and KIDs.
Automated detection, human judgement
The detection runs automatically, so nothing slips through. But the judgement is always human. We review every flag, decide what each change means for your content, and write the fix. You only ever get changes a person has reviewed.
Give your team their time back
No research, no writing, no scramble. Each update arrives ready to publish, mapped to the exact page or document it belongs on. For your team, keeping content current becomes a copy and paste, so their time goes to bringing in new business, not chasing changes.
Content that keeps you competitive
Accurate content keeps you credible. Standout content keeps you ahead. The same monitoring that keeps your content current spots opportunities too: a new fund, a company added to your portfolio, a gap a competitor left open.
Drawing on your team’s expertise, we turn those opportunities into guides, insights, and write-ups advisers actually want to read, optimised for SEO and AI search so they find you.
Content systems that deliver measurable results
From zero to $1.1M in closed-won revenue in 2.5 years
Case Study: Leap Tools, Fintech/B2B SaaS
Closed-won revenue
$1.1M
Pipeline influenced
$5.2M
Search sessions
3.5x
Top-10 rankings
4.4x
Social impressions
10x
About Tom
I’m a content strategist with over a decade building content programmes for fintech and B2B companies, the high-growth firms that fill VCT and EIS portfolios. My work includes Leap Tools, one of North America’s fastest-growing tech companies, and Bank of Montreal.
Investment firms have a specific content challenge: regulations change, materials go out of date, and most teams have no system to keep everything current. I built that system and run it with a small team, so it never depends on one person.
We work on an ongoing retainer because most firms don’t need a full-time hire. They need the process, the expertise, and someone who takes ownership.
Frequently asked questions
How do we get started?
Every engagement starts with a one-time audit: we map your website and materials, then find and fix everything that’s already out of date, so you start from a clean, accurate baseline. From there, the ongoing system keeps your content current, and we can create new content as you need it.
How often do updates happen?
Updates happen as regulations, rates, thresholds, tax treatment, fund activity, and market conditions change. We monitor continuously and flag updates as they’re needed rather than working to a fixed publishing schedule.
Do you only work on regulatory updates?
No. Regulatory changes are one part of the job, but we also help firms maintain broader marketing content across websites, brochures, guides, insights, and campaign materials as market conditions and messaging evolve.
Is this compliance?
No. We keep your marketing content current and accurate so it moves through your compliance process faster. We don’t give legal or regulatory advice. Your team always has the final sign-off.
Do you work alongside in-house teams?
Yes. We work alongside marketing, distribution, and compliance teams rather than replacing them. Most firms bring us in to build and run a content maintenance process their internal team doesn’t have the time or capacity to manage consistently.
Find outdated content before anyone else does
Let’s talk about keeping your investment content current and competitive.
Get in touch