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Product Packaging
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Product Packaging: Text
Phillips Brewing & Vancouver Whitecaps FC: Beer Can Collaboration
Cheers to 10 years of MLS.
I led the design of a commemorative 12-pack of Phillips Blue Buck beer to celebrate a decade in Major League Soccer for Vancouver Whitecaps FC.
Each can features one of the club's 12 MLS jersey designs, as well as a short, entertaining write-up on what happened when we played in them.
Copywriter and Creative Director: Tom Martin
Art Director: Andrea Lo
I led the design of a commemorative 12-pack of Phillips Blue Buck beer to celebrate a decade in Major League Soccer for Vancouver Whitecaps FC.
Each can features one of the club's 12 MLS jersey designs, as well as a short, entertaining write-up on what happened when we played in them.
Copywriter and Creative Director: Tom Martin
Art Director: Andrea Lo
Primary Jersey (2011)
New club crest
between his teeth, Eric
Hassli salutes the
22,592 fans at Empire
Field. 15 minutes in,
and the French forward
has just scored the first
MLS goal for Whitecaps
FC. Fulltime: A 4-2 win
over Toronto FC on
opening day. Cheers to
the MLS pioneers, and
to 10 years in MLS.
between his teeth, Eric
Hassli salutes the
22,592 fans at Empire
Field. 15 minutes in,
and the French forward
has just scored the first
MLS goal for Whitecaps
FC. Fulltime: A 4-2 win
over Toronto FC on
opening day. Cheers to
the MLS pioneers, and
to 10 years in MLS.
Secondary Jersey (2011)
Jay DeMerit, first VWFC
signing and captain in
MLS. American-born,
English-bred. Scrapped
his way up from the
ninth tier to Premier
League. Back on North
American soil to wear
the inaugural MLS
Secondary, embossed
with the new VWFC
logo. Cheers to a
diamond geezer, and to
10 years in MLS.
signing and captain in
MLS. American-born,
English-bred. Scrapped
his way up from the
ninth tier to Premier
League. Back on North
American soil to wear
the inaugural MLS
Secondary, embossed
with the new VWFC
logo. Cheers to a
diamond geezer, and to
10 years in MLS.
Arbutus Brown Jersey (2012)
Forget the haters,
Arbutus Brown. You’re
beautiful. Take a look
at your blue-sky
stripes, your earthy,
mellow tones. Your
thoughtful nod to the
Arbutus menziesii, the
broad-leaved
evergreen tree native
to BC. Cheers to the
noble arbutus, and to
10 years in MLS.
Arbutus Brown. You’re
beautiful. Take a look
at your blue-sky
stripes, your earthy,
mellow tones. Your
thoughtful nod to the
Arbutus menziesii, the
broad-leaved
evergreen tree native
to BC. Cheers to the
noble arbutus, and to
10 years in MLS.
Primary Jersey (2013)
Inspiration hit the late
Denny Veitch on the
Lions Gate Bridge in
1973. He saw whitecaps
on the ocean, and on
the mountains, and so
the Vancouver
Whitecaps were born.
The sky-blue and
deep-sea stripes on the
2013 Primary are
inspired by Veitch’s
view. Cheers to a
poetic GM, and to 10
years in MLS.
Denny Veitch on the
Lions Gate Bridge in
1973. He saw whitecaps
on the ocean, and on
the mountains, and so
the Vancouver
Whitecaps were born.
The sky-blue and
deep-sea stripes on the
2013 Primary are
inspired by Veitch’s
view. Cheers to a
poetic GM, and to 10
years in MLS.
Secondary Jersey (2014)
Since 1974.
Celebrating 40 years of
history, with a trophy
cabinet to match. The
2014 Secondary
features championship
silver throughout,
including the stripes,
numbers, letters, and
logos, except the
Canadian flag. Cheers
to expanding the
silverware, and to 10
years in MLS.
Celebrating 40 years of
history, with a trophy
cabinet to match. The
2014 Secondary
features championship
silver throughout,
including the stripes,
numbers, letters, and
logos, except the
Canadian flag. Cheers
to expanding the
silverware, and to 10
years in MLS.
Primary Jersey (2016)
What do dogs, goats,
and grouse have in
common? They each
lend their name to one
of the 66 peaks that
watch over Vancouver.
The North Shore
Mountains are the city’s
home from home, and
their reflection in
Vancouver Harbour
inspired the 2015
Primary. Cheers to the peaks, and to 10 years
in MLS.
and grouse have in
common? They each
lend their name to one
of the 66 peaks that
watch over Vancouver.
The North Shore
Mountains are the city’s
home from home, and
their reflection in
Vancouver Harbour
inspired the 2015
Primary. Cheers to the peaks, and to 10 years
in MLS.
Sea to Sky Jersey (2016)
The Sea to Sky
Highway is Vancouver's
gateway to the
mountains. Look out
the window on your
next trip, and you’ll see
how it inspired this
jersey. It’s geography,
turned into gradient.
Where deep-blue
Pacific meets
bright-blue sky. Cheers
to the BC coastline,
and to 10 years in MLS.
Highway is Vancouver's
gateway to the
mountains. Look out
the window on your
next trip, and you’ll see
how it inspired this
jersey. It’s geography,
turned into gradient.
Where deep-blue
Pacific meets
bright-blue sky. Cheers
to the BC coastline,
and to 10 years in MLS.
Rain Jersey (2017)
Did you know that
almost 25% of the
world’s temperate
rainforest is in BC?
Spend a week in
Vancouver and you
won’t be surprised. It
rains almost half the
year here - 161 days.
Yes, we complain. But
really, we’re grateful.
Cheers to our rainy
paradise, and to 10
years in MLS.
almost 25% of the
world’s temperate
rainforest is in BC?
Spend a week in
Vancouver and you
won’t be surprised. It
rains almost half the
year here - 161 days.
Yes, we complain. But
really, we’re grateful.
Cheers to our rainy
paradise, and to 10
years in MLS.
Unity Jersey (2018)
All for one, and one for
all. The Unity Jersey
honours the 19 who
died when the
Ironworkers Memorial
Second Narrows
Crossing collapsed
during construction in
1958, along with four
others who also died
during the build. Cheers
to all who bridged our
communities, and to 10
years in MLS.
all. The Unity Jersey
honours the 19 who
died when the
Ironworkers Memorial
Second Narrows
Crossing collapsed
during construction in
1958, along with four
others who also died
during the build. Cheers
to all who bridged our
communities, and to 10
years in MLS.
Hoop Jersey (2019)
“You are the number
one fans, and we are
the number one team!”
Carl Valentine to
100,000 fans in Robson
Square, Vancouver’s
first major title tucked
under his arm. 40 years
later, the Hoop returns
in honour of the 1979
Whitecaps team.
Cheers to the number
one fans, and to 10
years in MLS.
one fans, and we are
the number one team!”
Carl Valentine to
100,000 fans in Robson
Square, Vancouver’s
first major title tucked
under his arm. 40 years
later, the Hoop returns
in honour of the 1979
Whitecaps team.
Cheers to the number
one fans, and to 10
years in MLS.
Wave Jersey (2020)
West Coast, best
coast. From the gentle
ripples in False Creek,
to the 30-foot barrels
in Tofino, the ocean is
part of life in coastal
BC. It’s shaped the
land and our history.
It’s our sustenance,
transportation, and
inspiration. Cheers to
the ocean, and to 10
years in MLS.
coast. From the gentle
ripples in False Creek,
to the 30-foot barrels
in Tofino, the ocean is
part of life in coastal
BC. It’s shaped the
land and our history.
It’s our sustenance,
transportation, and
inspiration. Cheers to
the ocean, and to 10
years in MLS.
2021 Hoop Jersey (2021)
The Hoop is here for
good. Since its
reintroduction in 2019,
the Hoop has become
an emblem for
community action. The
club raised millions for
charity in 2020, partly
through the Village
Hero – a Phillips
benefit brew. Cheers
to a village that cares,
and to 10 years in MLS.
good. Since its
reintroduction in 2019,
the Hoop has become
an emblem for
community action. The
club raised millions for
charity in 2020, partly
through the Village
Hero – a Phillips
benefit brew. Cheers
to a village that cares,
and to 10 years in MLS.
Product Packaging: Pro Gallery
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