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Advertising & Marketing Strategy
As copywriter, creative director, and marketing strategist, I’ll craft a bespoke multi-channel marketing strategy for your brand and products. Working with an Art Director, I’ll craft compelling advertisements for all your marketing channels, including email, social media, out-of-home, print, TV, and digital advertising.
Advertising & Marketing: Text
Major League Soccer & Vancouver Whitecaps FC: Take Me Home
In August 2021, Major League Soccer club Vancouver Whitecaps FC finally returned to their home stadium after 539 days away.
I helped launch a city-wide marketing campaign to generate awareness for their return, inspired by lyrics from the club’s most famous song, “Boundary Road.”
Copywriter: Tom Martin
Art Director: Terry Dee
Marketing Director: Jeff Aylen
Digital Manager: Christian Wynne
I helped launch a city-wide marketing campaign to generate awareness for their return, inspired by lyrics from the club’s most famous song, “Boundary Road.”
Copywriter: Tom Martin
Art Director: Terry Dee
Marketing Director: Jeff Aylen
Digital Manager: Christian Wynne
Vancouver Whitecaps FC: Take Me Home
In August 2021, Major League Soccer club Vancouver Whitecaps FC finally returned to their home stadium after 539 days away.
I helped launch a city-wide marketing campaign to generate awareness for their return, inspired by lyrics from the club’s most famous song, “Boundary Road.”
I helped launch a city-wide marketing campaign to generate awareness for their return, inspired by lyrics from the club’s most famous song, “Boundary Road.”
Vancouver Whitecaps FC: Take Me Home
In August 2021, Major League Soccer club Vancouver Whitecaps FC finally returned to their home stadium after 539 days away.
I helped launch a city-wide marketing campaign to generate awareness for their return, inspired by lyrics from the club’s most famous song, “Boundary Road.”
I helped launch a city-wide marketing campaign to generate awareness for their return, inspired by lyrics from the club’s most famous song, “Boundary Road.”
Vancouver Whitecaps FC: Take Me Home
In August 2021, Major League Soccer club Vancouver Whitecaps FC finally returned to their home stadium after 539 days away.
I helped launch a city-wide marketing campaign to generate awareness for their return, inspired by lyrics from the club’s most famous song, “Boundary Road.”
I helped launch a city-wide marketing campaign to generate awareness for their return, inspired by lyrics from the club’s most famous song, “Boundary Road.”
Vancouver Whitecaps FC: Take Me Home
In August 2021, Major League Soccer club Vancouver Whitecaps FC finally returned to their home stadium after 539 days away.
I helped launch a city-wide marketing campaign to generate awareness for their return, inspired by lyrics from the club’s most famous song, “Boundary Road.”
I helped launch a city-wide marketing campaign to generate awareness for their return, inspired by lyrics from the club’s most famous song, “Boundary Road.”
Vancouver Whitecaps FC: Take Me Home
In August 2021, Major League Soccer club Vancouver Whitecaps FC finally returned to their home stadium after 539 days away.
I helped launch a city-wide marketing campaign to generate awareness for their return, inspired by lyrics from the club’s most famous song, “Boundary Road.”
I helped launch a city-wide marketing campaign to generate awareness for their return, inspired by lyrics from the club’s most famous song, “Boundary Road.”
Advertising & Marketing: Pro Gallery
Major League Soccer & Vancouver Whitecaps FC: Village Post Email Newsletter
Working with a digital specialist and graphic designer, I led the overhaul of Vancouver Whitecaps FC's email newsletter in 2020. Here's an example from July 26, 2020.
Copywriter: Tom Martin
Digital Manager: Christian Wynne
Art Director: Terry Dee
Copywriter: Tom Martin
Digital Manager: Christian Wynne
Art Director: Terry Dee
Football is better with friends.
And we'll all be watching it live tonight as the Knockout Stage kicks off for us at 8 p.m. Find your local Whitecaps watering hole and watch the game with your pals.
"We were still alive."
Two losses in a row, but we just weren't ready to go home yet. Relive Thursday's epic victory over Chicago Fire FC.
Best goals vs. SKC.
A chested assist, a top-corner finish, and THREE naughty volleys. We've scored some stunners against Kansas City. Have another look here.
Just another day between the sticks.
First MLS start. Check. First MLS clean sheet. Check. Your average 21-year-old would've been scared silly, but our boy Thomas is cooler than a Saskatoon winter. Watch Episode 4 of Extra Time presented by Bell.
If the 'Caps win, you win!
With a win tonight, you'll win free fries! To redeem, simply download the A&W app, add your fries and at least one more item to your cart, and then enter the code CAPSWIN at checkout.
Jackpot!
Help at-risk youth, AND be in with the chance to win the big prize. And you don't even have to leave your sofa …
50% off Hoop & Unity jerseys!
Our Official Store in Gastown is back with 50% off Hoop and Unity jerseys and more. Head over to 385 Water Street from Thursday to Sunday or shop online.
Advertising & Marketing: Pro Gallery
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